Any business owner knows that in order to succeed in business, you must cultivate a culture of customer devotion to your product or service.
In a digital world where a full 77% of Americans now own smartphones, one of the best ways to earn devoted, long-term customers is by creating a mobile app that engages customers.
But what app ideas for your business make the most sense? Do you have any great app ideas that can launch your startup to the next level of success?
In this article, we’ll look at 3 cool app ideas that will inspire you if you’re completely stumped on where to start.
1. Be Like Kaltura: Target Several Niches
Have you heard of the wildly successful app Kaltura? It’s an open-source video platform built for publishing, managing, and distributing video content.
Kaltura targets and caters to three niches, which are education, enterprise, and media. It’s already being used by over 300,000 organizations, including Bank of America, Groupon, HBO, and Harvard University.
The success of this startup shows how important it can be to target several niches during app development. However, you don’t want to target “everyone.”
By selecting and mastering a few choice niches within your field, you can find app success.
2. Be Like Voxy: Know What Your “Thing” Is
Catering to multiple niches works great for some business startups. However, in some cases, it’s best to know what you excel at and stick to it.
If you’re not familiar with the app Voxy, it’s a mobile app that teaches people how to speak and read English. This is done through small, daily lessons based on everyday experiences.
Voxy boasts advanced technology that is proprietary. They could have easily expanded their services to other languages but decided to keep focused on what they do best: teaching English.
By staying focused on one area of expertise, Voxy has established themselves in the market as an authority with over 3 million users.
If your startup does one thing exceedingly well, make sure your app stays focused on that. Don’t branch off into other areas if you don’t need to.
3. Apartment List: Proves You Don’t Have to Reinvent the Wheel
Sometimes, the next big thing is just the next logical thing. You don’t necessarily have to come up with a ground-breaking idea that nobody’s ever heard of.
Apartment List is a great example. It’s a rental marketplace that assists renters in finding their perfect apartment.
The app consolidates millions of listings into one online search map. This makes traditionally inconvenient apartment hunting almost completely hassle-free.
Rather than trying to compete with CraigsList or attempting to build a brand new platform like Zillow, Apartment List partnered with leading real estate marketplaces who already had existing listings.
This simple, yet effective, idea has powered them into a $15 million startup.
App Ideas to Move Your Startup Forward
As you can see from these app ideas, the perfect app for your startup doesn’t need to be complicated.
What matters is that your app stays focused on your target customer base and keeps them active and engaged.
We’re ready to help you build an app that will bring you next-level business. Contact us to get started today!