It’s an exciting time. You just launched your amazing app into the app store, but now what? Well, now that your app is live, it’s time to focus on marketing your app.
At this point you’ve put too much time and effort into your app to let it become hidden in the app store.
You’ve likely invested money with the intentions of it becoming a profitable app too.
At this point – it’s time to get creative with marketing your app in the most cost effective way, especially if you’re on a budget.
That’s why we’re here to help show you free marketing strategies to help increase app awareness and downloads.
How to Market an App for Free
1. Take Advantage of Your Mobile Website
Your mobile website is a great asset because anyone interested in your app will eventually land there.
And once they do, they should know everything there is to know about your app.
Yeah, you can section off a part of your site exclusively for the app. But you’re better off devoting an entire website to your app.
That way, the app is the first thing they see. From there they can download, or simply continue to the rest of your app website that highlights the value and features of your app.
2. Create An Eye-Catching App Icon
From the design side, be sure that your app icon has serious pop.
Study other successful apps out there and look at their design elements.
Compare the various colors, shapes, logo, and other design elements they’ve incorporated.
Even if you have the coolest app out there, if nobody knows about it, it’ll get lost in the Google Play and the App Store.
Honestly, when people get overwhelmed with so many choices, they tend to take interest in the app icons that most entice them. So make yours stand out.
How? Try these helpful hints:
- Give it a unique shape.
- Limit your palette colors
- Avoid photos
- Stay light on text
And before you commit to an icon, test it out on a dozen different wallpapers. It’ll definitely help.
However, don’t get too caught up in it being perfect as you can always change it at a later time and date.
3. Optimize App Description for App Stores
Think VERY carefully about writing your app description because you’ll need to optimize it for app stores.
App store optimization (ASO) is essentially SEO for the Google Play and App Stores. That’s because it focuses on keyword relevance, search relevance and the keyword density in the app description you supply.
And since more users in the United States are finding apps through search, you’ll need to be sure your description is fully optimized.
Do a little competitor research. Certain platforms will allow you to search for something like “vegan recipes for kids” so you can see which apps show up and what their ranking is.
4. Consider Alternative App Stores
After all of the above talk about Google Play and App Store, your best bet is not to rely solely on them.
By simply checking into some of the less popular app stores – and there are plenty of good ones – you can increase your expected downloads considerably.
So check them out.
5. Create Social Media Accounts and Social Groups
On most of the popular social media platforms it’s free to create a profile – so create one for your app.
Figure out where your target audience spends a majority of their time on social and focus on that platform while also cross-posting on the other platforms.
Increasing your visibility on social media will help your app to become better known among your target market, bloggers, entrepreneurs, and other app audiences.
Engage in the online groups and communities that would benefit from your app.
The social media algorithms benefit users who are active and engaged. So get active with likes, shares, comments, post and engagement with other relevant accounts.
By engaging with your online groups and communities you’ll not only get insight into your app’s strengths and weaknesses, but also you’ll build rapport and possibly be able to cross-promote with them.
Boost Your App Downloads
The above are just five options on how to market an app without spending a cent. Of course, there are many more ways to do so.
But go ahead and get started with these. They may be just what you need to start increasing those downloads.
For more great tips and articles geared towards app inventors, keep checking back with our blog.
Do you have an amazing app idea you want to develop? Contact us to get started today!