Your user base is the core of your app’s worth to you, as a business. It’s simple. More users mean a better spread of your app, which leads to better opportunities to charge for subscriptions and service charges. But what’s the best way to keep users around, once they’ve downloaded your app?
We’ll discuss five key steps in app retention and how you can use them to create a better and more engaging app.
1. Before They Install
There are some steps you can take before release day to make your app a more attractive option to potential users.
First, provide a free app or free trial period that works for them, and for you. Seven days is a good number to shoot for – one week creates the perfect window for users to learn the ropes of your app.
Consider your options for pricing, as well. One-time charges, recurring in-app service charges, or usage charges are all avenues, and each one can be tailored to your app’s makeup.
Lastly, as with any other product, make sure you’ve got great branding. Color schemes that are instantly recognizable, even from a distance, go a long way to catching a user’s eye. A distinct logo can go a long way with your app’s branding.
Also, consider a marketing plan with integrated social media promotion and targeted reviews and ratings to show off your app.
2. The Initial 24 Hours
Any problems with your app are going to make themselves known within the first 24 hours. One day – that’s all it takes to start influencing whether users stick with your application, or change it out for one that works.
A simple way to start the ball rolling is to design an initial action the user will need to complete right away. Keep it relevant and make sure the user needs to do it right away. This creates engagement with the platform, making it more important to the user.
Use personable videos and branding to make users feel at home, and a robust toolset to keep them engaged. Whatever their unique needs are, if you can meet them, you’ll keep them.
3. The Next 48 Hours
Three days in, most users will have done what they initially came to do with your app.
You’ll need to offer further functionality. Follow up actions. Data tracking. Possible gamification that allows users to collect badges, check-ins, or points. The user needs to keep benefiting from your app, not just to retain them, but to give them a sincere return on their time with you.
Send out emails suggesting new ways to use your app, with links to FAQs and documents, and any relevant data reports.
4. One Week To Three Months
The one week mark is an especially important time for your app because this is when most trial periods end. Remember to remind your users in advance, to maintain trust.
Around three months, it helps to check in with your users to see what you can change or improve to make the app better for them.
And remember: this is the period when most users move on from their apps. It’s just the truth of the industry, no matter how great your app is. Ask leaving users for feedback, engage with the users who’ve remained, and use whatever information you garner to improve your app.
This is a period of opportunity for growth.
5. End Of Year One
This is a huge milestone for both you and your users. Congratulate them on your anniversary with them.
Beyond this, consider releasing a report on your app’s growth in the last year. It’s an opportunity to brag and create some buzz around your app. With real improvements and a committed user base promoting your app, you can look forward to continued retention.
Better App Retention Is About Being Better
Ultimately, the best way to keep users is to create a better user experience and a better app.
Real world user feedback is the key to future app success.
Don’t be afraid to pivot the direction of your app if users are using your app differently than what you expected or envisioned.
Listen to your user base and if there is consistent feedback – it may be time for any necessary changes.
As always, feel free to get in touch with us to discuss your app idea and to get started today!