You’ve struggled and fought. You’ve learned and you’ve picked up countless new skills along the way. Finally, you’re done. You’ve made an app!
As much work as you put into your app thus far, you’re actually not done quite yet.
The next step is figuring out how much to charge for it.
Here are the pros and cons of your app pricing options.
Your Options for App Pricing
Selling an app isn’t as simple as setting a price and putting it on a shelf.
There are several completely different pricing models you have to consider. Here’s how to choose.
1. Upfront Price
The clearest and simplest option is an upfront price that users pay when they download your app.
After paying that fee, they have full use of all the features. It’s a done deal.
There are a few pros and cons. As far as your wallet goes, this could be the fastest way to make some cash.
However, it’s obvious that users are more hesitant to download an app they have to pay for compared to a free one.
If you do choose an upfront price, recognize that users want to know what they’re buying before they pay for it.
Include plenty of screenshots in your app’s listing along with thorough information about what they can expect.
Not many people will buy an app based on the app icon alone.
A freemium app is an app that is free to download.
Users get a basic level of function with the free version, but they can also pay for a more advanced version.
This can be a great way to get users interested in your app and convince them to buy the paid version.
The opportunity to use the app and get invested in it can be a great motivator.
If you do this, though, make sure you make it clear that they can pay for a better version.
Don’t harass them about it in the app, but ask about it every once in a while.
3. Service Subscription
Another way to get paid for your app is to make the app download free but require users to subscribe to the service.
This gives you the option to offer a free trial so users can get invested in the service, motivating them to subscribe.
There are a few caveats to consider, though.
First, make it clear up front that the app has no function unless users pay for a subscription.
Second, be sure to keep up with maintaining and updating your app.
If you don’t, users can unsubscribe at any time.
4. In-App Purchases
In-app purchases are more and more common today, especially in games.
Users can download and use the app for free with full functionality.
If they choose, though, they can buy add-ons in the game.
Think of the viral Candy Crush game for instance.
You can play every aspect of the game for free.
If you don’t want to wait for your lives to reload, though, you can buy them instead.
This can be incredibly lucrative.
The key is making sure your in-app purchases are easy to buy and that they’re something users would want to pay for.
You also have the option to make the app outright free.
Without a doubt, you’ll get more downloads from a free app.
You can still make money from a free app too by selling ads in the app.
Be warned that it might be hard to find good advertisers until you have a significant number of downloads, though.
It could take more time to make money from your app in this way.
Choosing Your App Pricing
App pricing is an important factor that affect how many people will download it.
The guide above can help you weigh your options.
Contact us today to find out how we can help you with our app development services.