Are you looking to generate more revenue from your mobile app? Keep reading to expand your reach with eight clever ways to make more money from your mobile app.
If you’ve been following this blog for a while, you already know that freemium apps are one of the best and most popular ways to generate mobile app revenue.
According to The Verge, freemium apps generate 98% of worldwide revenue in Google Play store.
But there are plenty of other interesting ways to make money from your app aside from in-app purchasing or advertising.
Here are 8 of our favorite ways to increase your mobile app’s revenue.
1. Getting your app out there
Appshout is a promotional service that will download and try out your app, then write reviews and press releases about it.
This helps to get your app noticed on social media.
Apps Gone Free takes a different approach by offering your fixed-price app to the public for free (for a limited, predetermined period).
This is a great way to attract interested users to your app who otherwise may not be inclined to pay for your app without using it.
These two services can lead to other positives, such as word-of-mouth advertising – the best type of marketing available to increase your mobile app revenue.
2. Partnering with a sponsor
This approach works best if you have created an app that appeals to a niche market.
What you do is look for companies that might benefit from an association with your app, and who want access to the continually growing mobile marketplace.
Partnering with a sponsor differs from traditional in-app advertising in two ways:
- You show only ads from your sponsoring company.
- They essentially take over the identity of your app.
In a nutshell, you are ‘white labeling’ your app so that it looks like your sponsor owns it.
In return, they can either pay you a commission on any revenue that your app earns, or you could charge them a fixed monthly fee for your services.
3. Monetizing through subscriptions
The key to this technique is making sure that your app is so amazing that your users can’t picture life without it.
It works like this:
- The app is free to download and offers the user a certain amount of time to use it for free.
- After that, you charge a low automatic subscription fee for continued use of the app.
So basically, once they are hooked on your awesome content, they don’t mind paying the fee.
This approach has worked famously well for the Kardashians and Kylie Jenner.
The best part about this method of generating mobile app revenue is that you can manage it via Apple and Google.
These giants of the app world will handle all the admin and simply pass your share on to you.
4. Making use of the ‘Freemium Upsell’
This is one of the most commonly used tactics for generating mobile app revenue.
This method operates on the same principle as in-app purchases, in that it relies on your users’ loyalty to work.
The only purchases that a user is asked to make are upgrades to the app itself.
By limiting the functionality of the free version, you entice the user to unlock the whole deal for optimum satisfaction.
Many apps make use of this function. Grammarly and Spotify are two of them.
Online anti-virus software providers also rely heavily on this tactic.
Users like to be able to test out things before making any purchases, so if your app delivers what they need, you have a good chance they will buy in.
5. Jumping on the Amazon Underground bandwagon
The Amazon Underground store offers users the opportunity to access paid-for apps free of charge.
If your mobile app has high average session lengths, but is struggling to hit the target with in-app purchases, this is a great avenue for increasing your mobile app revenue.
When you list your app on Amazon Underground. users need to first download an app from the Amazon Underground Store in order to access it.
In return, Amazon pays you $0.02 per minute that users spend in the app after downloading it.
Amazon Underground does not allow advertising or in-app purchases.
However, if you already have IAPs and can’t disable them, Amazon offers them to the user for free in order to keep them interested.
You can easily reap the benefits of exposure on this giant of online commerce to generate mobile app revenue, but you need to act fast.
Amazon has announced that it will be discontinuing this service in 2019, so get on board quickly.
6. Selling merchandise to generate mobile app revenue
This approach only works if you can get users to love your app.
Angry Birds used this method to great effect by marketing toys and clothing through its app, making millions in mobile app revenue in the process.
It revolves around creating merchandise around the themes of your app and then selling them online.
Their ‘Merch by Amazon’ program allows you to dip your toe in the e-commerce market by selling custom-designed t-shirts easily from within your app.
All you need to do is upload the artwork you want on your shirts, make use Amazon’s tools to promote them, and collect your cut.
They take care of all the admin for you.
7. Email marketing is easier than you think
Email and SMS marketing is one of the best ways to engage your customers and improve your mobile app revenue through further purchases.
It is really simple to get your user to provide their email address in return for some kind of perks, such as extended game time, or vouchers towards a purchase.
Secondly, you can give them the option to log in with Facebook when they initially use your app.
The Facebook SDK (software development kit) is a great way to get information about your users, while a mass emailing service can keep track of all your user data.
8. Affiliate marketing
Affiliate marketing is when you promote and sell someone else’s goods in exchange for money.
As a mobile app developer, you could harness this technique in 3 ways:
- by promoting related goods via pop-up banners which lead the user through to your affiliate’s online store
- by selling their goods in your own online store
- by promoting their apps within your own app.
All for a fee, of course.
An affiliate network like CJ Affiliate will help you to get started.
Have you tried any of these methods to help increase your mobile app revenue yet? Drop us a comment below to let us know how they worked out for you.