More people seeing your app increases the odds that people will download it, generating you revenue. Read on to learn four awesome tips for getting noticed in the app market.
Are you an app inventor? Already found your winning app idea and waiting for your big break? Well, stop waiting!
There are plenty of ways to get noticed in the app market, but they take a bit of effort and savvy on your part.
With this in mind, here are four great tips on how to stay relevant and capture attention in the app market.
1. Optimize Your App Store Pages
If you want your audience to be able to find your app or game easily, you must not overlook seemingly trivial aspects of your app store page.
The app stores use a search engine that relies heavily on several features to find your app:
• Name of your app
• Publisher name
The ideal keyword list contains at least 2,000 words and phrases, so be sure you have this covered! Google AdWords keywords tool is really helpful for this.
Remember, it’s important to include any words that a potential user of your app might search for that indicates what your app is about.
More keyword matches will help your app to show up as highly as possible in search results.
The number of positive reviews your app receives is also a key factor for ranking your app in the stores.
As such, be sure to encourage users to leave reviews after downloading your app.
Positive reviews and keyword matches are two of the most important factors in the algorithm that ranks your app in Google Play Store and iTunes App Store.
Spend the time to make sure your app is highly optimized for keyword search and getting reviews because these details are not trivial.
2. Make Sure Your App’s Visual Elements Stand Out
As with meeting fellow humans, first impressions in the app store are everything!
In addition to lots of varied and relevant keywords, strong visual elements are a great way to get noticed in the app market.
Make sure your icon is unique; you want it to grab people’s attention while also encompassing the overall feel of your app.
It needs to be striking, but also memorable, because it’s the first thing people see when searching for apps.
Avoid using words in your logo because it will probably be illegible on the app badge icon anyway.
You want the logo to look amazing on the home screen of your users’ mobile or tablet, so clever use of color is also essential.
Similarly, your chosen screenshots that advertise your app need to act as a show reel that really sells it aesthetically, as well as functionally.
3. Choose The Right Category
It may seem simple, but you need to be certain that your app is filtered into the most ideal category or genre in the app store.
When searching for an app, users want to know that your app matches what they are searching for, so make sure you place your app in the best category match.
Look for other apps of a similar nature and see which category they are listed in, then do the same with your app.
If your app spans multiple categories, choose the one that highlights its most compelling and salable features, and which category may be most appealing to your target audience.
4. Keep An Eye On Your Competition
Check out how apps similar to your own are wording their descriptions in the app stores.
What keywords are they using? What do their promotional screenshots look like?
Learning from your competition helps you leverage your own strategy and the success of your amazing app.
If social media or paid sponsorships with YouTubers and celebrities seems to the be their primary marketing tool, why not give it a try yourself?
For inspiration, you should also check out our list of hot mobile app trends to look out for this year.
Finally, check out the video below for some excellent tips on getting your app noticed in the Google Play Store:
What is your top tip for getting noticed in the app market? Drop a comment below to join the discussion.