A new app needs a strong mobile app marketing strategy to get screen time. Take a look at these strategies that will get the most out of your marketing dollars.
There’s an app for almost everything nowadays. Whether you’re headed to the movies, going shopping or planning your next workout routine, the chances of having an app to help you are pretty good.
The success of apps in today’s market has attracted talented developers such as yourself. You know that all you have to do is create one great app to get your foot in the door and make some serious cash.
While you have the technical skills to develop these apps, you’re not sure that you know enough about mobile app marketing. You just don’t know what’s going to convince everyone that your app is worth downloading.
Fear not, app inventor! We have come to your rescue with a handful of tips which should help you fine-tune your app marketing strategy.
1. Keep Your App Dynamic
Bejeweled. Angry Birds. Candy Crush.
These apps all have different gimmicks, but you can’t argue that their developers haven’t kept them dynamic. They’ve been around for years now, yet people never seem to get tired of them.
This is primarily because they’ve received upgrades over the years. There are several versions of these mobile apps on the market, so users likely don’t feel as if they’re playing the same games over and over again, even though they technically are.
2. Special Offers
Do you know that feeling you get whenever you hear there’s a sale at your clothing store or hardware shop? You just suddenly remember you need to purchase something that you really don’t need to buy at all.
This is how you have to make app users feel. You can do by advertising special offers.
Some gaming apps, for instance, offer users hours of free lives so that they might become so invested that they don’t want to stop playing. Each minute that users spend engaging with apps is a boon to developers.
3. Don’t Confuse Downloads With Success
As far as mobile app marketing goes, counting downloads is not a strategy. In some ways, yes, the number of downloads an app gets matters. Realistically speaking, though, a download doesn’t ensure engagement.
Just think about it. A user who downloads an app and never uses it may as well have never downloaded the app. All of the paid promotions that you’re putting into that app are going to waste.
You could make a lot more money if users actually used your app every now and then. They’d probably be tempted to make in-app purchases and rave about the app to their friends.
Which is exactly what you want.
4. Organic Downloads
Organic traffic is arguably the be all and end all. If your app is getting organic downloads, this likely means that your advertising strategy is at least somewhat effective.
When lots of people download your app over a short period of time, your app increases in popularity. It is likely to shoot to the top of the search results in the Google Play Store or any other stores in which it’s available. This means that it will be more visible to users who search for terms which are related to your app.
5. Push Notifications
Push notifications have gotten a bad reputation in some circles, but you can omit marketing strategists from all of those circles. Though several users complain about push notifications, the fact of the matter is that they get results.
If they didn’t, few developers would waste their time on them. Wasting money is not, after all, a component of a great mobile app marketing strategy.
Anyone who uses push notifications, however, should know that there is a limit to how many of them users are willing to tolerate. Timing is also extremely important. In other words, just try your best not to annoy users.
6. Experiences Over Apps
Once upon a time, an app known as “Words With Friends” was immensely popular. It has since declined in popularity, but one thing remains true: It knew how to sell experiences.
People looked forward to playing the game because they enjoyed challenging their friends and bragging about their victories later. The game was all about community for these people.
Imagine what would have happened if the app’s marketing team had decided to play up the fact that the game was essentially a digital version of “Scrabble” instead. You could easily argue that fewer people would have flocked to the App Store to download it.
7. Mobile Marketing Specialists
Marketing is not just marketing. There are so many different industries which require different subsets of knowledge.
While your general marketing team could tackle some elements of mobile app marketing, mobile marketing specialists are sure to handle things better. They live and breathe mobile apps, which means that they’re hip to all things mobile.
Need to etch out a freemium business model for your app? How about a schedule for your push notifications?
You can bet that mobile marketing specialists will have these things figured out before you even get around to inquiring about them.
8. Key Performance Indicators
In the grand scheme of things, mobile apps are fairly new. Just some twenty years ago, they certainly weren’t as big of a deal as they are today. Because of their newness, not everyone has wrapped their minds around the fact that the key performance indicators for each app are going to be vastly different.
Remember, for instance, when we said that counting downloads was not a great mobile app marketing app strategy? Technically, it’s not, but for some apps, the number of downloads is a fairly significant number.
The frequency of user engagement also isn’t a standardized metric across all industries. Whereas gaming apps expect frequent engagement, mobile banking apps don’t expect users to check their bank accounts as frequently as they would their gaming apps.
Put These Awesome Mobile App Marketing Strategies To Use
We hope that we’ve made this all sound easy, but hopefully not too easy. There is seldom anything easy about predicting how users will spend their time and money.
Even though you can’t perfectly predict that behavior, you can still your make your app a huge success if you pay attention to the metrics that matter and put the mobile app marketing strategies we talked about here to good use. You are, after all, just full of amazing app ideas.
Know of a good app marketing strategy that we didn’t touch on here? Leave us a comment and let us know how you’ve been marketing your mobile app the masses.