A name can make or break your app in the market. To help you find that perfect name, here’s how to name your app for maximum impact.
So you fancy yourself an app inventor, huh? I bet you’re good at it too.
You know about the key steps to making an app, as well as the latest trends in software development.
Maybe you’re a product owner who paid someone else to bring your concept to life?
Maybe you simply need an app for your business?
You may even have the next million-dollar app idea.
But if you don’t know how to name your app in a way that’s meaningful to your target market, you could still be facing an uphill challenge.
3 Easy Steps To Name Your App Like A Boss
Naming your app is the difference between a catchy, fun name like OpenTable and it’s hypothetical, totally made-up cousin from an alternate universe, BroadBOOK Service (BS).
What are you going to download? OpenTable or BS?
Yeah. Me too.
So how do you avoid falling into the BS rabbit hole? Well, I’ll tell you how!
Here are three steps to naming your application like the boss you are.
1) Be Unapologetically Authentic.
If there was ever a time to be authentic, it’s when you are naming your app for the marketplace.
First, you want to know what the competitors are doing for naming conventions. Differentiate yourself in a way that is genuine.
Next, search the Google Play Store and Apple App Stores to make sure your short list of names is not already being used by other applications.
Avoid cliche terms and generic names like “free meme maker” or anything that ends in “-izer.”
Instead, an app like this could be named “Memecraft” (just be careful not to mislead or impersonate another app name).
2) Be Unforgettable — In A Good Way
When considering how to name your app, you want it to be unforgettable — But not because no one can pronounce it.
The name “Xesty” for your cooking app may sound cool in your head.
But looking at it, it’s not clear if the “X” is pronounced like xylophone, Xcalibur or Xtina.
The latter two are hard to say and can result in people not wanting to talk about your app, or the buzz isn’t what you planned for.
Learn from what’s already in the marketplace.
What evokes emotion? What’s commonly good and what’s uncommonly good?
Basic competitive research gives you an edge by learning about trends and how they make your brand stick out in the crowd.
For instance, using a clear and concise two-part name can give you an edge when you pair an app;s functionality with an adjective, such as OpenTable.
3) Be Easy To Find Where You Are Most Needed
Use keywords and marketplace conventions to make your app searchable in the app store and on search engines like Google.
Let’s take our fictional meme generator, Memecraft.
If there is a free and paid version, we may want to launch to the free version as “Memecraft Lite.”
Adding the word “lite” to the end of the name will make it searchable to users in the market for free apps.
Using a keyword combo in the title will raise your organic search results, which puts you in front of people using Google to search for a meme creator.
For keyword optimization, we may want to consider “Memecraft Meme Maker” and “Memecraft Meme Maker Lite.”
Be careful when using keywords not to get too wordy.
A long-winded title is not as cool or catchy as keeping it short and sweet.
What’s In A Name?
So now you know how to name your app for optimal success in the marketplace. What’s next?
Think about your app’s name and what it conveys to your target market.
If it doesn’t convey a purpose, then it should be eye-catching and creative.
But if your app is still just an idea in your head, you first need to make your app before naming it.
Press here and we will help you to start now!