App store marketing can be a challenging task. App stores are a competitive place, but with our strategies you can rise above the crowd and get the kind of attention you and your app deserve.
Let’s take a look at some ways to attract new users and keep them!
How to Step Up Your App Store Marketing Plan
Taking the right approach to app store marketing can help guide your app’s journey to success.
Keep reading to learn more on our 5 strategies to make and execute the ultimate plan.
1. Content Marketing
Content marketing means driving growth through your blog by such organic means as SEO, or social sharing. Basically, you are more likely to click on an article than on an ad, and once you’ve read a bit about an app, there’s a greater chance you’ll try it.
2. App Store Optimization
This is based on the same principles as search engine optimization, and is of huge importance to how high your app will get ranked. ASO is all about keywords potential customers will use to find your app, and how inviting your app looks in app stores.
This is why the name of the app and the app description can be the difference between success and failure.
Keyword research and incorporating those keywords in your app description is a crucial step in helping people to find your app.
3. Mobile Advertising
It can be challenging to strike a balance between paid and organic installs of your app. With organic installs, you will be getting quality users, but quantity comes with paid methods.
Burst campaigns are an option you can use to gain momentum and improve rank in app stores, and this can also boost your organic discoverability.
You can also utilize the power of Facebook and Instagram ads to get the word out about your app.
Everyone knows that word of mouth is the most effective and organic form of advertising. Existing customers who download and use your app will spread the word.
Positive reviews can be a great marketing tool but this can take time, so you have to be patient as reviews slowly pile up and new customers begin to take notice.
5. Growth-hacking Marketing Strategies
This basically means thinking outside-the-box with the marketing strategies for your mobile app. To succeed in app stores, you’re going to have to get creative.
Attracting and Keeping Users
Launching your new app is an exciting time. Your team worked hard and invested a ton of time, energy, and money into a product you are proud of, and that you are convinced millions of potential customers will enjoy using.
Now you must shift your focus to app store marketing to attract all those potential users.
Just remember, marketing is just as creative and exciting as developing the app, regardless of your budget.
Test, test, test and use trial and error until you get something that works. But most importantly, get creative and have fun with it!
Do you have an amazing app idea you want to get started? Contact us to get started today.