App Store Optimization (ASO) is similar to SEO — but for apps. It is the process of optimizing applications so they are easier to find in the mobile app store.
Effective ASO leads to higher search ranking and ultimately more downloads.
Keep reading to learn the top 4 ways to optimize your app.
1. Market to the Right Audience
Understanding your target audience is the most important factor to the success of any app or brand.
Start with understanding why someone would download your app.
What does it have to offer? What problem does it solve?
Then, focus on why your app is different from the competition. This will give you insight on how to compete and what features to highlight in your marketing.
Next, conduct consumer research. Find out what types of people download or purchase similar apps, including their demographics, language, income levels, etc.
When you understand who would want your app and why you can create an effective marketing campaign. You can build your keywords, descriptions, and advertisements to target this audience and their desires.
If your market includes international customers, make sure to change your language to fit those markets outside the U.S.
2. Choose the Right Name
Choose a name for your app that is creative and memorable. Make sure it is not too similar to existing apps.
App names should also be short and distinct. Longer names are more difficult to remember and search for. Plus, they may not fit onto smaller mobile devices.
Check the mobile app store for the most recent app name character limits.
It is also important to create a name that has keywords.
Good keywords in the name will increase your ASO ranking by 10% when compared to other apps.
Choose keywords that make the most sense for your application and brand.
Now, stick with it!
Once your app gains popularity, people will most likely search your app’s name in the app stores. Thus, changing your name can be detrimental to your app’s reach and success.
Include relevant keywords in both your name and your description.
Determining which keywords are most compatible with your brand can be difficult. It is important to start with a keyword rough draft by researching similar companies, their targeted keywords, and their ASO rankings.
After launch, track your app’s analytics to see which keywords are working well and which are not. You may even need to try new keywords.
We know that many app innovators do not have time for all this.
Luckily, app developers such as BrainyApps can create, analyze, and tweak your keywords and marketing strategy for you. Their whole purpose is to get your app among the highest ASO ranks.
4. Intrigue with Description
Your app description should be short and informative. It should intrigue the user by highlighting the best features and utilization of the app.
The description is also the place where you want to show how your app is unique. Convince the reader that they need this app.
Keep in mind the first line of the description is most important because it is the first thing the reader will see without having to click for more information.
Also, a successful app will include app previews and screenshots in the description. People are more likely to download the app if they can see the features and how it works.
Lastly, only use relevant keywords and never list the price. The price is already on the app’s page in the mobile app store.
Improve Your Mobile App Store Presence
Ready to get your app noticed?
Whether you have an idea or need assistance in optimizing your app’s performance, BrainyApps can help. We offer app development and marketing services.
Contact us to get started with our simple, 3 step app development process today.