Believe it or not, a well-designed app icon can have a major hand in attracting potential customers to your app. Here are four helpful brainstorming tips.
Of course, that’s usually the case with redesigns.
Perhaps, we’re just change-averse, as CNN puts it. But people usually forget about it in a couple of weeks.
If you’re currently in the process of brainstorming an icon for your app, a redesign is obviously the farthest thing from your mind.
That’s a good thing because you can focus on making the best iteration of your app icon the first time.
Continue reading for our breakdown of four easy tips to create an app icon that’s sure to grab your customers’ attention.
1. Say No To A Lot Of Text
So you’ve come up with a killer name for your app. What you want to do now is avoid including the app’s name in the icon.
A better alternative is to use symbols instead of words.
There is no better example of “a picture is worth a thousand words” than in an app icon.
Forget about Facebook or Skype, both of which feature letters in their icons. Those are the exceptions, not the rule.
You want a cool visual representation of your app, since it’s usually the first interaction a user has with your product.
Don’t waste a great opportunity to stand out from the crowd.
2. Go For Stickiness
Think of your favorite app icons. What did you like about their designs? If you can figure out what elements you like about them, you could incorporate those in your icon.
You want your icon to be memorable and easily identifiable, even if your app idea isn’t exactly unique.
One way to do this is to come up with different variations of icon design and line them up on a grid.
If a certain design jumps out at you, you could use that as a starting point.
3. Make It Part Of The Process
Some app inventors make apps for the fun of it, but most do it to make money. And there’s obviously nothing wrong with that.
The only problem is if you have your eye on the profit all the time, you could end up ignoring other important aspects of app creation, such as design.
You don’t want to do this with your icon because, as we said, it’s usually the first interaction a user has with your app.
Spend some time brainstorming your app icon.
Who knows, if your app becomes a hit, you’ll probably have fans screaming bloody murder if you ever redesign its icon.
Find more great tips on designing better app icons in this useful YouTube video.
4. Consider Letting Experts Design Your App Icon
If you don’t have a lot of design background, you should consider working with experienced developers/designers.
They can help bring your app idea to life, and even take care of maintenance after your app has been published to Apple App Store or Google Play Store.
Needless to say, they will also make sure every aspect of your app icon’s design is up to standards.
You have nothing to lose by working with those who know what it takes to make a winning app.
The expert designers at BrainyApps design your app icon in the initial Brainstorm phase, the first of three phases of the app development process.
What are YOUR favorite app icons in the app stores now? Drop a comment below to join the discussion.