Progressive Web Apps: Here’s How to Update Your Website
Make no mistake! Progressive web apps are the wave of the future and you need to get on board. We’re sharing why and how to get started here…
The internet is constantly reinventing itself. What started off as being a completely computer-based platform has gotten more and more mobile.
We went from bulky desktops to slightly sleeker ones to laptops. Then, finally, our phones got smart enough to handle the internet.
Nowadays, it turns out that over 85% of consumers prefer apps over regular mobile websites (keep that in mind if you want to cater to your web users).
Why is this stat so important? It’s pointing out a simple fact: we need to start making the transition toward what consumers are looking for –- APPS!
One thing we get a lot of satisfaction out of is helping to keep our clients updated and informed, so that they can make the best decisions about their businesses, sites, and apps.
So in this blog post, we get straight to the heart of the issue: how to update or convert your website to a progressive web app and capture new leads with cutting edge technology.
What is a Progressive Web App?
In a nutshell, a progressive web app (PWA) is a website that’s been taken to the next level by streamlining it so that it acts as an app would on a phone.
These sites work on a traditional computers, as well as smart devices like tablets or phones.
The best part? They’re super user-friendly and customizable, letting the technology that makes apps so easy work for your business.
Not only will your customers be able to find what they’re looking for more easily, but they will also benefit from the latest updates and application integrations to your site.
As a progressive web app, your site will be fresh and easy for users to interact with. It should be simple enough to work on a smartphone, as someone is searching on the go.
Here’s one of our favorite perks…
After converting your website to a progressive web app, your site can even be designed to work when the internet connection signal is weak or non-existent.
This means that more customers can access your business at all times.
How to upgrade your website to a progressive web app:
Mobile experiences have really taken off and you’ll want to make sure your website can keep up with your users’ expectations.
So we’ve put together this brief guide to help you understand how you can upgrade or convert your website to PWA.
You may want to take a few notes as you continue reading, so that you may start now to bring this new technology to your site or business.
Know whether or not your current site is mobile-friendly.
One of the first steps you should take in order to convert or update your site to a progressive web app is to know how well your current website is functioning as a mobile site.
There are plenty of ways you can test this out.
One easy way is to simply explore your site from a mobile device. Browsing your site with both an Android and Apple device is recommended, in order to flush out any important differences.
We also highly recommend you check out Google’s excellent Mobile-Friendly test that is available for free usage by anyone.
Since one of Google’s newly important factors in its search ranking algorithm is how mobile-friendly a site appears to smartphone and mobile users.
Take note of this important insider tip!
Get the right tools.
To really start converting your site to a progressive web app, make sure you’re working with the latest version of Google Chrome.
The Chrome browser is already integrated with progressive web apps, and Google has even published tons of great resources to help you get started on the right path.
Having the right tools, like Google Lighthouse, means you will also be able to check how well your website is performing after you have converted your website to a PWA.
Since we know that many people are quick to abandon sites that aren’t working properly, you’ll be setting yourself up for success if you’re on top of checking for malfunctions.
Come up with a plan.
If you’re converting your website to a progressive web app, you’ll want to have a plan.
What parts of your website are currently working really well? You’ll want to think about how you’re going to streamline it and improve upon it.
Make sure you keep what works and ditch what doesn’t, in order to make the most efficient transition.
Plan to cut down on the bulkier parts of your site, like large walls of texts and multiple pop-ups.
You can do this through clearer calls to action and more straightforward site navigation.
If you have the skills and time to do it yourself, there are a few checklists that will help keep you on track while upgrading your site to a progressive web app.
Alternatively, make sure the app developer you choose to make your PWA has a solid design process and works closely with you each step of the way.
Get your coding together.
If you know how to code, this could be a fun and challenging process for you.
However, we don’t recommend going it alone if this if your first venture with coding.
Just like you would not trust someone with zero experience representing your business at a conference, make sure you know what you’re doing when making your progressive web app.
If you invest the time and effort to develop your own progressive web app, you may find the clear instructions by Google to be quite helpful.
Customize your design to fit your site, business, and goals, exactly as you envision.
Making sure that your PWA matches the “personality” and niche of your business is a key success factor, so be sure to integrate that uniqueness as your coding progresses.
Work with an amazing team.
One of our biggest tips when it comes to converting or updating your site to a PWA is to work with a clever, creative, hard working team that understands and realizes your vision and goals.
Your team should have a solid amount of experience with this type of work, and understand the type of communication needed to build an amazing progressive web app!
The good news is you have literally thousands of developers to choose from, but we obviously hope you will choose BrainyApps.
Tell us a bit about your site and your personal App Specialist will contact you to answer all your questions and get you started now.
Your competition isn’t waiting to update to the latest mobile technology; neither should you.