Google Play is home to millions of apps. It’s easy to get lost in the mix. Here are some awesome tips to get your app noticed on the Google app store.
You’ve just finished putting the final tweaks on your app and you’re excited to put it to market.
Well, not so fast!
Before you drop it in the Google app store (officially “Google Play Store”), you need to think about promoting your app.
No matter how revolutionary and innovative your app is, it’s not going to sell itself.
If you don’t implement some digital marketing strategies, your app is going to get lost in the shuffle.
But with so many apps out there, how do you make sure yours gets noticed?
The competition is fierce for getting featured in one of the top spots on the app store.
There is no set formula for ensuring you reach the top, but there are some strategies you can implement to boost your chances.
Keep reading to learn exactly how to get noticed in the Google Play Store.
1. Keywords, Titles, and Descriptions
Making sure your audience can easily find your app is the first piece of the puzzle.
The search engine in the app store relies on keywords, app name, app description, and publisher name.
To figure out the right keywords, just make a list of any words someone might use to search for your app.
All of these words should be included in your description.
The more keywords you hit, the better chance you have of improving your ranking.
2. Striking Visuals
Just like a company logo, your app icon needs to be visually appealing.
Besides the app’s name, that tiny picture is the first chance to grab user’s attention.
We humans are visual creatures and what colors and graphics you choose to represent your product matters.
If you want a crash course on what users are into, just take a look at some of the most popular apps in the app store.
Make note of what the big guys are doing in your category.
For example, you’ll notice that a lot of popular gaming apps use the head of a character for their icon.
You don’t need to copy the most popular apps, but you can use them to set the tone for your style.
3. Create a Buzz
Use social media and other venues to promote your app to friends, family, and colleagues before you launch it.
Good ratings and downloads are huge for boosting your app’s visibility, so don’t be afraid to market it just like you would any other product.
4. Keep It Up To Date
App stores are suckers for frequently updated apps.
Use this to your advantage by continuously adding new features to your application.
Both app engineers and your users will appreciate these updates.
5. High Quality
Last but not least, you want to make sure your app is the highest quality version possible before launching it.
After all, why would the Play Store’s engineers want to promote a flawed app?
Before you worry about being featured, try to eliminate all possible bugs.
We know you’re excited about launching your app, but it will be much harder to recover if it’s loaded with bugs.
A professional development team like BrainyApps ensures that your app receives extensive QA testing before being published in the store.
Make sure the product you take to market is one that you feel 100% confident in.
Getting Noticed in Google App Store: Wrap Up
As you can tell, getting your app noticed will probably require just as much effort as developing your app.
But by following these tips, that effort should certainly pay off.
Please drop a comment below if you have any questions about getting your app noticed in the app store.