A child correctly identifies a shape on an app and starts giggling after receiving a virtual prize. Yes, they are happy, but do you know who’s even happier? That’s right – mom and dad.
But there’s one person who may end up being the happiest in all of this: the app developer.
Research shows that in 2017 children in the United States spent around 48 minutes per day looking at a screen. That number is up from 15 minutes per day back in 2013.
With children’s apps especially increasing in popularity, now is the perfect time to capitalize on this by creating your own money-generating app.
Even though playing a child’s app may be as easy as 1, 2, 3 – creating the app is much more complex.
Fortunately, we’ve compiled a guide for designing winning apps for kids.
Let’s get started!
Identify Your Audience When Designing Apps for Kids (Hint: It’s Not Just Kids)
This is one of the most fundamental things you need to do before diving into designing your app.
In most cases, the parents of app-loving children are the ones who are downloading apps for the kids.
These parents generally prefer apps that are creative, educational or problem-solving. After all, they’d like to see their kids develop certain skill sets.
At the same time, though, parents would like to download interactive and fun apps. Otherwise, their kids won’t spend much time on them.
It’s always a wise idea to develop a mobile app in line with the wishes of the parents. This will enable you to cover the broad audience of both parents and their young children.
Design the Splash Screen
Now that you’ve identified your audience, you’re ready to design your app’s user interface.
First off, you’ll need to design the splash screen – one of the most important parts of your app design.
This is the first screen that a child will see, as it shows up when the app is launching. That’s why it needs to make a great impression.
To achieve this, make sure that the screen is colorful, eye-catching and bright.
Also, make sure that you display it for 10 seconds maximum.
Any longer length of time may cause your audience to lose patience and thus bypass your app altogether.
Also, during the 10-second period, try to keep the user engaged with animation or music that they’d likely enjoy seeing or hearing, respectively.
Design the Home Screen
After you’ve designed the splash screen, it’s time to move onto the home screen.
The home screen should feature menu options. However, you don’t want to make it too complicated, as children under 4 likely can’t read yet.
Try to make it so that a young child only has to tap one time to get your app working.
A few more menu options would be alright if you’re targeting children who are slightly older.
Still, be sure that these menu options are easy to understand as well.
Add Your Settings
Another important consideration during the app design process is your settings.
You’ll confuse children by presenting too many settings, so try to keep your settings to a minimum.
Also, consider creating a settings panel in a separate app that only parents can access.
In this way, children don’t have to accidentally touch them while playing your game.
This is important because young children can be clumsy when working with mobile devices, such as tablets.
As we mentioned earlier, interactivity is an important feature of children’s apps. Here are a few ways you can make your app interactive for kids.
First, try to make objects in the game you are creating appear larger than life.
In other words, make these objects stand out.
Second, incorporate audio-visual elements into the app to further entice the audience.
Finally, try to introduce a surprise element in your game. The chance to keep discovering little secrets will keep your audience intrigued and engaged.
Introducing virtual rewards is yet another smart move to make when you’re designing children’s apps.
This is because children love praise and rewards, and it’s great for boosting their self-confidence.
A smiling face or even a clap is sufficient for encouraging children and keep them happy while playing your game.
At the same time, you need to make the app challenging so that children are learning and growing from it.
Plus, the more challenging it is, the less likely the children are to lose interest in your app and move on to another one.
Keep in mind, though, that your app’s level of challenge should match the age group you’re targeting.
Something that might be beyond the grasp of a toddler may be enjoyable to a 5-year-old child.
Meanwhile, an older child may play the same game with a friend simply to see who can accomplish it the fastest.
In all of these scenarios, as long as you present rewards, you can be sure that children will keep coming back to your game for more. And you can’t beat that!
How We Can Help You Develop the Best Apps for Kids
We are your leading source for all things related to apps.
Now that you have insights into what you should consider before creating your app – it’s time to get started!
Contact us to get your free app review with one of our app specialist today.