It started with a measly $10 million in 2012. By 2016, it exploded netting upwards of $180 million.
It’s the amount of money donated to favorite causes and charities in a single day — Giving Tuesday. These totals only account for dollars received via money giving apps and other online donation methods.
Yet most charitable organizations don’t accept mobile donations.
Developing a mobile app for your charitable organization benefits more than fundraising efforts. It’s a way to grow awareness, encourage engagement among new audiences, and increase philanthropic advocacy.
Let’s look at some reasons it is time for non-governmental organizations (NPOs) to consider using mobile apps.
Money Giving Apps Create New Opportunities
Forecasters predict that more than one-third of people worldwide will be using a smartphone by the end of 2018. That’s about 2.4 billion mobile users.
As mobile usage continues growing, the prevalence of mobile payments and mobile money transfer will soon become the norm. That creates some fantastic ways for NPOs to expand their reach.
Reach New Audiences
Research from Nonprofits Source reveals the following age-specific stats:
- 72% of Baby Boomers (age range from 53-71) donate to charity
- 59% of Generation X’ers (age range from 37-52) donate to charity
- 84% of Millennials (age range from 20-36) donate to charity
The preferred way of sending donations for all age groups (even among the older, Boomer generation) is online. In fact, 62 percent of Millennials say that not having the option to give to a cause through a mobile app is frustrating.
How much money is your charity missing out on simply by not offering a mobile means to give? Quite a bit if you’re not catering to the philanthropic-minded, mobile-first Millennials.
Spread Your Reach
The internet, followed by mobile devices, is responsible for opening avenues to a global economy. Any non-governmental organization hoping to increase awareness is smart to pay attention.
Data accumulated for the 2017 Global Trends in Giving Report reveals exactly why a global reach is possible. It reports that 45% of people willing to donate to a cause send money to non-profits outside their country of residence.
Any charity looking for an advantage should really pay attention to this next bit of information.
There are more than 1.5 million nonprofit organizations registered in the United States alone. And of those, less than a quarter offer money giving apps for their donors to use.
This despite that fact that mobile donations increased by 205% in 2017!
This spells out a huge opportunity for charities and nonprofits that choose to embrace mobile technology.
Is your NPO ready to grow?
Time to Get Mobile-Minded
Mobile payments are the norm for a growing number of mobile users. The ease, convenience, and security are the big draw.
In a sector whose main purpose is to fuel social change, the majority of not-for-profits are slow to adopt necessary changes within their own businesses.
Do you find yourself inspired to tap into this growing mobile philanthropy? Do you have ideas for money giving apps, but don’t have the technical background to develop one?
That’s where we come in. At BrainyApps we have an easy 3-step process to help turn your amazing app idea into a reality. Contact us to get started today.