There are over five billion mobile users in the world.
This means the app market is bigger than ever and growing everyday.
Whether your business is ready for an app or you just have a brilliant app idea, knowing the many ways to succeed in the mobile app marketplace is very important.
One of the most important factors, among many, is user interface/user experience, often abbreviated as UI/UX.
Here’s why UI/UX is so integral in mobile app development success.
UI/UX: What Is It?
If you’re a design beginner, you probably never heard of these terms.
We will look into both terms so you get a better view of what each means.
Do you pay attention to the way you interact with your apps? Mobile app designers do. This is called the user interface.
The way an app looks and operates depends on your overall experience with the app.
This means the app is easy to navigate, effectively conveys its message and/or function, and is overall enjoyable to use.
It’s easy to confuse UI and UX because UX stands for user experience.
This is the end goal for both UI and UX. But UX focuses on different aspects of the experience.
Instead of relying on the technical aspects, as in UI, UX relies on aspects that attract a user.
This includes personalization and other design functions that cater to your audience.
UX also focuses on ways to keep the user engaged and entice them to continue using your app.
Why UI/UX Is Important?
UI/UX is integral for any successful mobile app. But why?
Here are a four reasons you should know:
1. Creates a Good First Impression
First impressions are everything!
This includes app design. If a user loves your app their first time around, they will continue using it.
If they dislike your app, there’s a chance they will stop using the app and potentially delete it from their phone.
2. Attracts Users
If your app looks aesthetically pleasing, easy, intuitive, and convenient to use, as well as offers many useful functions – the users will enjoy using the app.
They may even recommend the app to their friends and family, too!
3. More Loyal Customers
You could always use more app users and customers.
Your app creates a convenient landscape for your customers to buy products, update their account, look at your services, and other app features and functions.
Oftentimes, apps don’t require a WiFi connection, unlike a mobile website.
All of these aspects can not only boost your customer retention, but can also draw in even more customers.
4. Get Featured in App Stores
App Store features is a great way to market your app.
If the app store algorithms notice many users are downloading and using your app, they will start promoting your app.
All of these above reasons are why you need to have a solid UI/UX foundation of which you built your app upon.
Putting UI and UX to Work
When you come up with your brilliant app idea, the developer will start putting the UI and UX ideas to work.
Here are 6 examples of how they use these design elements.
1. Visual Designs
Visual design is more than just aesthetic. It can make or break the function of your app.
For example, the wrong typography will make your app completely illegible.
This is why a mobile app designer will work with visual elements such as typography, media, color, white space, and the overall visual layout to ensure it’s optimized for the user.
2. Your Audience
An app designer will design your app with your audience in mind.
This includes design details and even industry-specific copy that will make your app more legitimate and professional.
In addition, they will also use your idea and reflect it in your app for your intended audience.
3. Your Competitors
While it’s not in good practice to copy your competitors, a UI/UX designer will research your competitors and see what they’re doing.
The designer will use what works and will improve on what isn’t working.
4. Experience Maps, User Flows, and Wireframes
An experience map is the intended behavior toward the app.
You have a large amount of control over this; for example, limiting navigation or immediately introducing the product/service/form/etc. you want the customer to land on.
The designer will also point out other necessities, including average time spent on the app, user expectations, and possible thoughts, needs, and reactions.
While an experience map is the overall behavior, the user flow is the process in a specific area of your app.
For example, the designer can highlight the behavior on one page of the app.
5. Create User Personas
The designer will use this information to create a user persona.
This is a customer created to personalize the app design process even further.
The designer will use specific details about your audience, your business, and your app idea to ensure your target the correct user.
User personas not only help us better understand our customers but improves our relationship and communication with them.
6. Dynamic Prototyping
When your app is done with its first phase, the designer will deliver a prototype.
This is the first model of the app. It’s dynamic because you can request any changes or the designer can make improvements that will appear in the final draft.
UI/UX Trends to Know
Want to take your app idea a step further? Integrate these UI/UX trends into your app:
- Split screen
- Variable fonts
- Voice activation/commands
Inform your app designer of these trends and they will create a memorable app experience.
Creating a Beautiful App With a Mobile App Developer
From the trendy to the necessary, UI/UX is a necessary aspect of mobile app development.
Even if you’re not an app designer, it’s integral to know how important this design aspect can impact your app and it’s usage and retention.
Knowing what UI/UX is, why UI/UX is important, and how the designer implements these principles will dramatically improve the quality of your app.
From there, you and the app designer can work together to craft and create the perfect app UI/UX.
We’ve helped over 115 clients launch their amazing apps into the app store (so yeah, we know a thing or two about UI and UX 😉).
Contact us for your FREE, confidential app review with one of our app specialist today!