With Apple’s App Store generating $26.5 billion in sales last year, app development is big business. With each new leap in device technology, new potential for apps is introduced.
With the time it takes to turn around a good app and the life cycle of devices, it’s nearly impossible to stay ahead of the curve. The one thing to keep an eye on is what tech features consumers are concerned with.
If you want to ensure your app connects with users, make sure you’re focusing on these 4 important tech considerations when you begin the app development process.
1. Pay Attention to Security
Most apps on the market don’t pass the most basic of security tests. They’ve found that both the devices and the apps used on them can have vulnerabilities that should have been addressed during development.
Not only is access to external storage compromised but also more sensitive information stored internally. App developers can help to prioritize security ahead of the coming trends.
2. Make It Wearable
Apps that are compatible with wearable technology will dominate the next few years. While Google Glass didn’t manage to break through expectations the way the iPhone did, the change is around the corner.
Wearable technology that started its circulation in the healthcare industry is now becoming popular in consumer apps.
3. Get AMPed
The way web apps look is being transformed by Google’s AMP project. It created standards for how information and text should look and feel online. Since its introduction, the style has been adopted by many companies.
AMP supported apps load quickly on devices, which helps to radically lower bounce rates and extend engagement from users.
4. Open The Doors For Augmented Reality
Since the explosive popularity of Pokemon Go, the potential for augmented reality has become a top priority for developers. Any app that can take into account augmented reality will see great success in the near future.
Advertisers are excited about the potential for microtargeting and incentivized engagement. App developers are excited about creating unique user experiences for every consumer and client of their product.
Boardrooms are excited about anything that can see the kind of download rates and hours of interaction that Pokemon Go can get.
App Development Technology Is Moving Fast
Every app finds a way to push technology to its limit. No matter how advanced a technology is, there will always be developers trying to see what it can really do.
Make sure that you’re paying attention to the above tech considerations to help you develop an app your users will love.
Looking for more insights? If you’re trying to decide whether your next app project should be free or paid, check out our guide to help you decide.
As always, if you have an amazing app idea that you’d like to discuss – contact us here!