If your app is free, in-app advertising is one way to make money. Here’s how you can subtly implement ads without obstructing the design of your app.
There are many ways to make money from your mobile app.
First, of course, you can charge a fixed price upfront to download it.
Alternatively, you could also use a “freemium” model like Spotify does.
In this model, the app itself is free, but you have the option of paying for certain premium features and subscriptions.
The pros and cons of the freemium model (microtransactions) were detailed in my previous blog post.
If you don’t use either of these monetization models, another option is to make your app free, but integrated with in-app advertising.
Continue reading this article to learn how to subtly implement in-app advertising and make money from your mobile app.
In-app Advertising Platforms
By a wide margin, Google AdMob is the most popular mobile advertising platform.
You, the app inventor, designate where you want your ads to appear in your app.
Google then automatically and instantly sells these spaces to different advertisers.
Note that you only earn revenue when someone clicks or sees the advertisement.
To use this service, you need to utilize the Google Mobile Ads SDK and a bit of code to get ads onto your app (we can take care of it for you).
Other advertising platforms
In some cases, other ad networks may be more tailored to your specific type of app than Google AdMob.
Fortunately, there are many choices.
Press here for a nice summary of seven of the most popular mobile ad networks.
In addition to standard in-app advertising networks, there are other platforms that seek to bridge the gap between app creators and app advertisers.
Banner Ads vs. Video Ads
In-app banner advertising
This is definitely the easiest route to take.
If you are a stand-alone developer, you can use Google Admob for free to get access to multiple ad platforms.
However, if you are a bigger app publisher and have several hundred followers, a platform like MoPub or Burstly can be better suited for you.
If you are an Adobe AIR developer, you can use a mix of Milkman Games and PlacePlay.
Compared to banner in-app advertising, creating mobile videos is definitely a bigger challenge. They do not obstruct the design of your app like banners do as they pop up on a separate screen.
This year, Google AdMob has added features which help customers integrate video advertising and is ideal for beginners.
That being said, if you do not need your hand held through the entire process and feel ready to take a leap, a program like Burstly may be better suited for you.
One question you’ll have to ask is “Should I embed a ‘Skip Ad’ option?”
The advantage of not embedding a Skip option is more revenue.
The disadvantage is you may repel users.
So, be mindful of your decision.
In-app advertising challenges
In a world where new apps are created and downloaded every second of every day, it is important to make your app stand out.
Advertisements are a key source of profit in the app industry.
So, figure out which option works best for you, and more importantly your users.
Banners or videos? Which platform should I use? How can I optimize on revenue?
We have presented a few in-app advertising questions and challenges to consider here, but the best monetization method is dependent on the type of app you are developing.
Therefore, I highly recommend you consult with your app developer regarding the best way to make money from your mobile app.
What do you think is the best way to make money from your app? Leave a comment below to share your thoughts.