Have you come up with a killer idea for a mobile app, but discovered there is already a similar app in the Apple App Store or Google Play Store?
If so, you may be discouraged, like the air has been left out of your balloon.
But don’t fret!
There is no need to tuck your tail between your legs and crawl back home; this article explains why competing apps are actually a
good great thing!
Continue reading to find out how competitors with a similar app to your idea can be utilized to your own advantage…
A Similar App Already Exists? Don’t Fear!
With millions of mobile apps on the market today, you are bound to find some similar to yours.
In fact, there are hundreds of highly successful apps that each have similar, if not identical, competitors.
For example, WhatsApp, Kik, Skype for mobile, Tango, and Line are all hugely popular messaging apps.
Each app has its own unique features, but they all have the same primary function.
Yet, regardless of their similarity, they each have become wildly popular and successful.
We have found that people sometimes have excellent ideas for apps, but become discouraged when a similar app already exists.
But this should not turn you off of your idea!
Mobile apps are a business. It’s not about who came up with the app first; success is about who can do it better.
App stores are markets that thrive from competition, just like any other market.
Contrary to common belief, finding apps similar to yours can actually be beneficial to your project. Here’s why…
Benefits of Mobile App Competition
- Known Customer Base – When a new fast food restaurant appears on your local street corner, it never takes long before a competing restaurant appears right next to it. Having a known customer base in the area is the reason why. If similar iPhone and Android apps are already in existence and being downloaded, you can be confident there is a solid customer base for your app. This is known as proof of concept, and it means you don’t need to worry about people not being interested in your idea.
- Marketing Simplicity – Having a known base of customers makes it easier to ensure your marketing efforts are targeting the right people. You can also study the marketing methods used by your competition to learn from and improve your own app’s marketing strategy.
- Room For Improvement – Existing apps of a similar idea give you the opportunity to analyze the good and bad aspects of your competition, such as which app features have room for improvement (or are lacking altogether). You can use this information to make your app better than its predecessors. Keep reading to find out how this can be done.
Utilize The Competition
Take a look at your biggest competitors first. Pick the top five competitors and read their reviews.
Pay particular attention to what users do and do not like about each app.
Use the competing apps as a model for your own because having the ability to analyze apps similar to yours is a great opportunity!
At BrainyApps, we think of apps we will be competing with as excellent prototypes for our own.
So, download the top competing apps to your app idea and begin using them.
Cross-reference the negative reviews you read with your own experience in using the application. Think about how you can eliminate or avoid these issues in your own app.
On the other hand, analyze what people DO like about each mobile app.
What specific features are people enjoying in each of them? How can you incorporate similar or better features into your own app?
Lastly, analyze the lower-tier competitors. Download similar apps that have a few hundred or less downloads. Why are these so unsuccessful?
Does your app have any negative aspects in common with these poor performing apps? If so, what can you change about your app?
Stick It To The Competition
Now that you know the benefits of competition, and how you can profit from the mistakes of competing apps, it’s time to mold your own mobile app to becoming more successful than your ever dreamed possible and stick it to your competitors!
If you were feeling down on your idea due to the sometimes overwhelming amount of competition out there, I hope you are now able to see why you should not give up on your project.
If you are curious about taking the next step to developing your own app, please e-mail or call us at 844-548-9898 to find out how we can help. You are also welcome to drop us a question or comment below.
We are BrainyApps, a full-service app development company that helps creative people design, develop, and launch fully functioning mobile apps for iPhone and Android. We offer a full, written confidentiality agreement to keep your idea safe.