If you want to get your app into the hands of people who are going to enjoy it, you need to think about creating a digital marketing budget.
But how are you supposed to know how much money you should commit to your marketing budget?
Luckily, there are a few things you can do to gain some clarity on what a digital marketing budget should cost.
In fact, if you keep reading, you’ll learn exactly what you can do to create a digital marketing budget for your app, that will help bring your app the attention it deserves.
Who Can You Afford to Work With?
If you want to outsource the marketing of your app, you will need to work with a marketing firm.
However, working with a marketing firm can be expensive.
You will need to pay for both the cost of advertising and the work that the marketing firm is doing.
If you’re stuck with a limited budget, however, it can be a good idea to learn how to market your app yourself.
Especially if you’ve spent considerable money developing your amazing app.
That way, you’ll only be paying for the actual advertising costs associated with getting your app out into your intended users hands.
A simple Google or YouTube search on “How to market my app?” can turn up some great ideas, thoughts, and suggestions to get the ball rolling – for free!
What Are You Doing with Your Digital Marketing Budget?
Some digital marketing methods are more expensive than others.
The method you choose will dictate how much you need to put aside.
Content marketing can be a relatively inexpensive way to market your app.
Especially if you are creating all of the content yourself. Of course, it takes a lot of time before content marketing kicks in.
It is hard to say, ahead of time, how much it will cost you to acquire users.
Each ad and app will experience different conversion rates.
Only after running ads for a couple of days, will you be able to develop a reliable Cost Per Install (CPI) figure.
Fortunately, you can always take steps to improve the ads, so that conversions improve and CPI numbers go down.
Experiment, test, evaluate, and analyze – then proceed accordingly.
At the end of the day, regardless of your budget, you want to get the best bang for your buck and the best ROI possible.
How Many Users Do You Want to Acquire and Can You Monetize them?
Your marketing budget is also going to be dictated by how many users you want to acquire and your ability to monetize new users.
Suppose you want your app to have 100 users. You will be able to work out what you need to budget, to reach that figure, after you’ve run some ads and have a CPI figure.
Now, if you are able to monetize users, your app will be able to create a self-sustaining marketing budget.
But for this to be the case, you’ll need to work out how many users you need, and how much those users need to generate in terms of revenue.
In this post, we’ve taken a look at how you can create a marketing budget, that will help your app get the attention it deserves.
Whether you have a huge budget to work with a marketing firm or you have a smaller budget, there are plenty of options for either budget.
However, you can always learn how to run marketing campaigns on your own.
For instance, you can use methods like Facebook and Instagram Ads to get your app in front of a targeted audience for as little as $10 to $20 dollars of ad spend.
Whatever approach you take, make sure you are strategic.
By paying attention to the details, you will be able to make your digital marketing budget go a long way.
Do you have an amazing app idea you’d like to discuss? Contact us to get started today!