The most important step after creating your mobile app is getting people to install it.
You could have the most innovative, fun, life-changing app, but it will take time to gain downloads if your install campaign isn’t carefully crafted.
Mobile app usage has grown rapidly, which means that the app marketplace is more competitive than it was even a year ago. It’s vital that your amazing app idea stands out amid the rest of the apps in the app store. The ultimate question is, how do I make my app stand out?
If you’ve ever wondered this, here’s everything you need to know about running successful mobile app install campaigns.
1. Realize That Ad Campaigns Boost Organic Growth
Do you know the reason why you need to advertise and run mobile app install campaigns?
The answer is, in addition to giving you more downloads, promotion also boosts organic ranking.
Organic installs happen when a user searches for your app or finds your app while browsing through the app store. They can find out about your app in a number of ways.
If enough people like it, it may be listed in the top apps for the given category. A user can also do a search on a related keyword, or the store itself can feature your app. All of these count as organic growth.
You need both paid and organic installs in order for your app to get noticed.
2. Set Up a Campaign
For mobile app install campaigns, Google AdWords gives you the most bang for your buck. Start by creating an effective campaign on the search network.
Create the Campaign
In the AdWords dashboard, create a “Search Network only” campaign. You should separate your Android and iOS campaigns if your app is available on both. Pick targeted keywords that relate to your app.
The campaign type should be “Mobile app installs”.
You can tailor your language, location and networks after this.
Choose a Budget and Bid Strategy
Campaigns work via bids, and there will be a choice between automated or manual bidding. Start off by choosing automated.
Set a decent cost-per-acquisition as too low a cost risks the loss of potential conversions. Choose a daily budget.
Click save, and you officially have a campaign!
3. Measure the Success of Your Campaigns
Conversion tracking is a must to measure your campaigns’ success.
To set up in Android, go to the Tools section of your AdWords dashboard. Choose Conversions, then App. Click on track by platform, then app installs. Enter your app’s name, and voila, you’re done!
Tracking on iOS usually means getting your developer involved. A piece of code will be attached to the conversion, which is then tracked.
Go through the Android process. Then upload the required document on the Google Developers page.
Test and Experiment With Your Install Campaigns
As always, don’t be afraid to test and try out new campaigns or tweak existing ones if they didn’t meet your expectations. Have fun and experiment on what actually works for your mobile app install campaigns and what doesn’t.
Use these helpful tips to create a successful campaign that translates into actual installs.
Do you have an amazing app idea and want to get started on building it? We can help!