Do you wish you had a way to supplement your Android app’s monetization strategy? If so – there’s an exciting new way to do just that. Continue reading for more information on supplementing your monetization earnings with rewarded in-app actions.
Last week we posted 4 popular ways that you can monetize your app.
This week we are following up by sharing a recent blog post from the good folks at Google’s Android Developer Blog.
In the blog, Patrick Davis – Product Manager at Google Play, delves into some new ways Android apps can use monetizable in-app actions.
The below article provides some powerful new ways to keep app users active and engaged.
Continue reading the full article below or by visiting the original post here.
Supplement your earnings with rewarded products
Posted by Patrick Davis, Product Manager, Google Play
Developers are increasingly using multiple methods to monetize their apps and games.
One trend has been to reward users for a monetizable action, like watching a video, with in-game currency or other benefits.
This gives users more choice in how they experience the app or game, and has been an effective way to monetize non-paying users.
To support this monetization method, Google Play is excited to announce rewarded products, a new product type now available in open beta in the Play Console.
Rewarded products make it easy for Google Play developers to increase their monetized user base.
Our first rewarded product offering will be in a video format.
Users can elect to watch a video advertisement and upon completion be rewarded with virtual goods or in-game currency.
In the example below, the user selects “watch ad”, views the video, and then is granted 100 coins.
Rewarded products can be added to any app using the Google Play Billing Library or AIDL interface with only a few additional API calls.
No extra SDK integration is required. This significantly reduces the work required to implement compared to other offerings.
Rewarded products are powered by AdMob technology to give access to the broad range of content from advertisers currently working with Google.
Blog reposted courtesy of Android Developers Blog. They provide the latest Android and Google Play news for app and game developers.
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