It’s always best to have as many people as possible test your app. With that in mind, let’s look at the pros and cons of a public beta test.
You want to do everything possible to be sure the money you’ve invested in your app development isn’t going to waste.
Have you considered beta testing?
While there’s no way to absolutely ensure success, public beta testing could be just what you need to get extremely valuable feedback.
Is Public Beta Testing Worth the Effort?
Finding those hidden bugs and usability issues before your app goes to market could be the difference between making it and breaking it.
That’s why top app development firms like BrainyApps conduct thorough, professional QA (quality assurance) testing before publishing your app in the app stores.
But public beta testing takes the typical QA beta testing process a step further.
Taking the additional time to implement public beta testing can pay big dividends, and it doesn’t even need to require much effort.
There are several routes you can take to beta test your product.
Continue reading to find out about the pros and cons of each.
1. Paid Beta Testing
This is the most reliable and efficient way of testing.
You provide your app to a beta testing service and then receive comprehensive results in a time frame upon which you both agree.
The testing is then performed by experts according to that agreement and the results will meet the highest standards.
The obvious drawback with this method is that you’ll have to pay for it.
While it doesn’t have to be a major expense, it could tap into your bottom line if you feel the need for extensive testing beyond standard QA testing.
2. Ask Previous Customers
These are the folks who are already familiar with your products.
Therefore, they can offer some great suggestions on improvements. Maybe even help you come up with a catchy name!
The people who request different improvements and updates to your products can be perfect testers.
If you offer special conditions of the testing – for example, give it to them for free – they’re more likely to stick around for the future and continue to be valuable testers.
The con in this situation is that not all testers are going to be great at dealing with their time efficiently.
You’ll have to be carefully checking that they’re doing their work properly and in a timely manner.
This can be a real drag if you have deadlines to meet.
3. Create A Competition
This is a cool way to beta test your app. If you’re in school, you could even do it among classmates.
You just need to come up with some sort of competition that will encourage participants to test out your app.
By doing it this way, you’ll get good testers who are at their very best, while generating interest in your product.
But as with your previous customers, you’ll need to monitor the testers to ensure they’re meeting all of the testing requirements so you can meet those cursed deadlines.
4. Turn To Family And Friends
Obvious enough, right? Especially if your friends and family are already familiar with your software.
Using your friends and family is a big benefit because you can get the results of the testing quickly, and you don’t have to pay for it.
Not all friends and family members may be comfortable with giving you the low down – especially if they find flaws.
Their fear of upsetting you may be enough to keep them from being honest.
So that’s the deal with public beta testing.
While there are pros and cons to each route, each option is a pretty effective way to get solid feedback after you’ve spent so much time and money developing your app.
Have any feedback for us? Please feel free to comment below.