With 88 percent of people reporting that they would trust a review that they read online the same amount as they would trust a personal recommendation, your app ratings are app-solutely essential.
The importance of app ratings and reviews can’t be overlooked when you’re trying to optimize your app.
People pay attention to the ratings and reviews in the app store, so you need to make sure that you have numerous, positive reviews for them to see.
The Importance of App Ratings Reviews: How to Increase Them
A whopping 84 percent of people downloaded an app to help them with shopping in December of 2018.
Much more than half of the U.S. used an app to help them with a task.
And before they downloaded it, it’s very likely that they read reviews.
App Store Optimization
Optimizing your app is important because app store optimization, ASO, accounts for 68 percent of new app store discoveries.
You’ve got to keep a finger on the pulse of what’s trending in apps.
When you have ratings that are four and five stars, that signals to the app store that your app is high quality.
Low scores ding your optimization. That means the better your scores are, the better your organic search listing is going to be.
Because most users check an app’s reviews before downloading it, negative reviews are also going to affect your score.
When your ratings are higher, your conversion is higher, and you’ll continue to gain upward momentum.
Getting Better Ratings
In order to get better ratings, embrace the negatives.
Your negative reviews can signal to you what improvements you need to make in order to get better reviews.
If someone leaves you a negative review, write them back and let them know how you’re working to fix it.
You can also use in-app prompts or push notifications to signal to people that you’d like them to write a review.
Add a ten percent discount code for an in-app purchase if they leave a review.
Asking for a review at the perfect time is also important.
Time the prompt in your app at a moment when you know the user will be satisfied.
Perhaps they’ve just created a shopping list or beat a level on a game.
Do an A/B test on your prompts. You can’t know if your prompt to leave a good review is working unless you use more than one.
Pit two prompts against each other and see which one results in more action from the users.
When you’ve found the winner, keep tweaking to see if you can find the best prompt out there.
You can also use social media to get the word out that you’d like people to leave reviews.
Target people on all channels in order to make your app store reviews more positive.
Tell people you have the greatest app out there and you need their ratings, reviews, and feedback.
Keep on Improving
Now that you know the importance of app ratings reviews, get creative with the tools you have at your disposal.
How can you use your specific app to come up with unique ways to ask people to rate and review your app in the app store?
The sky’s the limit, and only good reviews are to gain.
Do you have an amazing app idea that you’d love to develop?
Contact us today for your FREE, confidential app review!