Most major corporations have mobile apps because it’s been proven that consumers love them. Meanwhile, the majority of small business owners haven’t begun to consider developing one.
Just last year, 175 billion apps were downloaded. This 60% growth from 2015 proves they are here to stay. So, what does this marketing trend say about the future of your small business?
Read this guide for everything you need to know about small business mobile apps and to learn the benefits of mobile apps for your business.
How Small Business Mobile Apps Can be a Good Idea
There are many reasons to create a mobile app for your small business.
Mobile apps can save money and waste that’s generated by constantly sending out promotional items such as brochures, catalogs, and flyers. Push notifications can be used to highlight your daily, weekly, or monthly sales promotions.
They also load faster than traditional websites and enable customers to contact you or make purchases at any convenient time for them. This eliminates friction on their end if they have difficulty navigating your website on their mobile device.
Let’s also not forget that customers enjoy being part of an exclusive experience. If your app has special membership discounts or app only sales, the people who are given these perks will feel like more than a customer.
Think about brands that have used exclusivity to sell merchandise. American Express is a great one with the tagline “Membership has its privileges.”
In-app perks will make your customers feel like they’re part of an exclusive club.
Is There Room for an App in Your Marketing Plan?
A simple list of pros and cons won’t help you make a decision. Whether or not you choose to create a mobile app for your small business should be well thought out and researched.
We’ve compiled a list of 5 questions you should consider during this process.
1. Is there a way to design a fun, yet productive mobile app that falls in line with your brand?
Your mobile app should differ from your website while remaining on brand for your business. If you make and sell wigs, a great feature for your mobile app would allow customers to “try on” wigs before purchasing them after they’ve uploaded a photo of themselves.
This fun bit of interaction can lead to more sales, satisfied customers, and positive feedback.
2. Do you need to remain in constant contact with your customer base? Do they need it with you?
Take some time to think about this question. In theory, it sounds like an awesome idea to maintain contact with your customers. After all, customer service is the backbone of every business.
If your business is tax preparation, for example, your customers will primarily reach out to you during tax season. During the months outside of that, they are likely to forget about your app or delete it to make room for something they’ll use more frequently.
In cases like this, you should have a game plan to address this issue and create a reason why your customer wants to keep your app installed on their phone.
3. What are you doing to grow brand recognition and image?
Your brand image and brand recognition are two different concepts that feed off one another. Your brand image is reflected in the impression of your products or services by current or prospective customers.
Brand recognition is how quickly a customer can identify your brand with minimal information. This can be by simply remembering your brand while looking at a logo or remembering the name of your store while thinking about a place to buy your product or service.
With a mobile app, you will always be in the palms of potential customers’ hands. You can be creative with the ways you communicate with them via video messages, emails, push notifications, sales offers, promotions, or games.
Engaging in these ways will increase interest which helps establish a brand image and better brand recognition.
4. How can you stand out?
You’re competing with millions of small businesses on the internet. Almost every small business has social media pages where it may be hard to compete for your customer’s attention.
Most small businesses also have websites and there are millions of others they’re competing with on that level too.
However, most owners of smaller businesses haven’t tapped into this mobile app resource yet.
You can stand out with an app more than you can on any other marketing medium.
5. What do you know about the rise of mobile payments?
According to a 2015 study conducted by Business Insider, 40% of Millennials surveyed would give up cash entirely if possible. In the years since then, mobile payment options for in-store and app purchases have been on the rise.
Because of this, the UK plans to become a cashless society by 2020 and the rest of the world isn’t far behind them. What this means for small business owners like yourself is an increase in revenue after creating an app with mobile payments.
Consumers are enjoying the ease of use and security with these eco-friendly payments that also make budgeting and planning simpler.
App Development Services
Now that it’s time to create an app for your small business you’re probably wondering where to get started. The design process is time-consuming and learning how to monetize and promote the app will cause frustration if you’re new to this.
As a business owner, you’re familiar with delegating tasks and searching for the best quality. Your app is an important part of your branding and marketing platforms. You don’t want to cut corners here.
Our team of professional designers, programmers, app architects and app specialist will do all of the heavy lifting for you and your business. And don’t worry, we offer ongoing maintenance too.
There’s no doubt the rise and growth in mobile usage and mobile transactions is here to stay.
Feel free to contact us with questions about small business mobile apps. We’d love to help your business reach its goals and provide more value to your customers.
Not a business owner, but still have a killer app idea you want to develop? Contact us here to get started today!