There are currently more than two million apps in the Google Play and Apple App Stores right now. These apps range in categories from games, to social media, to convenience applications that can be used for task management, resource allocation, and strategy development.
But before an app makes its way into an app store, it has to go through a lengthy app development and testing process.
If any piece of the app is overlooked during that time, then it may not function properly and won’t be downloaded by users.
In order to make a high-quality app, you have to pay close attention to the user’s experience, being careful not to add too many complex features.
You also have to think carefully about what you want your app to do and how it will be helpful to the user.
Read on for our top 10 mistakes to avoid to ensure you make the best app possible.
1. Not Paying Attention to User Experience
User experience is extremely important for app development process especially if you are developing a restaurant app.
The last thing you want is for your user to become hangry and move on to using something else to find a restaurant.
Make sure you hire an expert to examine the processes that you are asking your user to go through.
They can optimize your app to require as few clicks and page reloads as possible.
2. Adding Complex Features
Some app developers try to add complex features to their product, but it can be a dangerous move.
Many app users are not that tech-friendly.
Plus, the more tech you include in the app, the more potential errors you will have to fix during the testing process.
Try to keep the first release of your app simple.
3. Not Allowing for Cross-Platform Development
If your app is only available on a single platform, Android or Apple iOS, then you will be missing a large portion of your target audience.
You need to upload a version of your app for both Apple iOS and Android if you want it to be used by everyone.
Allow yourself the flexibility to make sure your app can be available for both platforms.
4. Not Testing It Enough
Testing is an incredibly important phase of developing a mobile app.
Not only do you need to make sure all of the pieces work, but you also need to test how well the app maintains a user’s interest and how long their usage sessions generally last.
You can also study the retention rate of your app.
By knowing how long people use it and store the app on their phone, you can make plans for how the app could be used in the future.
You should also measure your number of daily and monthly active users so that you can work on growing your audience.
5. Duplicating Your Website on the App
Some companies and businesses develop an app as a way to expand the reach of their website.
But your app should really have its own role in your business.
Try to think about the convenient features that your customers would want to use on their phone.
Do you want to offer an app-based scheduling platform?
Or perhaps you could use your app to accept payment and offer notifications for appointment reminders.
All of these are features that are best integrated into an app platform.
6. Not Launching the App Properly
When you launch your app for the first time, you will need to educate the user on what the app is for and how it can make their lives easier.
If you just put your app out there to a blind audience or just make it a carbon copy of your website, then you have wasted a lot of time, money, and effort.
7. The App is Too Large
If an app is too big, then people will be tempted to delete it when they need more storage space on their phone.
Try to make your app a reasonably small size so that they will be tempted to delete something else instead.
Large apps can also take longer to load which will make users less likely to use it.
8. Not Paying Attention to Reviews
The reviews on your app are the best place to go to figure out what you need to fix.
Your users will tell you if they have a problem.
Make sure that you monitor your reviews and respond to anyone who seems to be having an issue.
That way, you will show that you care about your user’s needs and can fix problems before they affect more people.
9. Not Putting Out Regular Updates
Regular app updates help to get rid of any bugs in your system.
Try to come up with at least two version updates after your original testing so that you know you are putting out the best product possible.
10. Not Filling the Needs of Your User
The only thing that matters when you develop an app is that it has useful features that are convenient and easy to understand.
Make sure you think about the needs of your user during the design process.
More Helpful Advice for App Development
Designing an app can be a long and expensive process. And if you do it poorly, those costs can end up doubling or even tripling pretty quickly.
Make sure you take your time during app development to figure out what your customer really needs from your app and finding a way to create a design that is easy to understand and use for even the least tech-savvy of users.
At BrainyApps, we’re an integrated mobile app development company that has helped our clients launch over 70+ apps.
We’re continually launching apps for our clients and providing them with support for their apps with future updates and new feature implementation.
For more advice on the app development process, check out our other posts here.
We can help make sure you avoid the above common app development mistakes.
Do you have an amazing app idea you want to develop?
Contact us to speak to one of our experienced app specialist to get started developing your amazing app idea today!