There are many different types of apps on the market. Here are the five most popular categories of mobile apps in 2018.
Whether you’re looking for something to pass the time, or simply to make your life a bit more streamlined, there are literally millions of options available in the app stores.
As of December 2017, the Google Play app store had a staggering 3.5 million apps available for download.
Its nearest competitor, Apple’s app store, similarly features more than 3.1 million apps.
If you’re an app inventor with an amazing idea, this means there are a ton of different niches you can tap.
Knowing which types of apps are the most successful can be a great way to increase your odds of achieving success with your own app.
Here are the top five most successful categories of apps in the app stores in 2018:
Not surprisingly, games are the most popular type of app in Apple’s App Store.
Think about the recent Pokemon Go sensation, or the frenzy caused in 2014 when Flappy Bird was removed from the app stores.
The Angry Birds movie, based on the wildly popular mobile game by Rovio, grossed over $300 million at the box office worldwide.
Game apps have become more than entertainment; they have the potential to explode into cultural phenomenons.
If you’re creating a game app, make sure it has an “addictive” quality that will keep people coming back for more.
You can do this either in the gameplay itself, by setting milestone goals, or by rewarding players who return every day.
Set your game apart from others to assure maximum success with your game app idea.
If you know what makes the public tick, you’ll be ahead of the pack from the start.
2. Social Media Apps
The rise of smartphones in our society has made it unprecedentedly easy to keep in touch with one another. Social media is how many of us do it.
Eighty-one percent of Americans currently have at least one social media profile.
Social media apps provide a convenient way to immediately connect with friends and family without having to sit at your computer.
Even apps that seemingly aren’t social media apps often have some type of social function integrated.
Music apps like Spotify allow you to share your music on social media and create playlists to share with other users.
Many fitness apps allow you to compare your progress with your friends.
Creating an app with some function of social sharing and interaction can go a long way in promoting its success.
3. Lifestyle Apps
More than ever, technology is ingrained into our everyday lives. The rise of lifestyle apps proves it.
Lifestyle apps add convenience to what you’re already doing, while making sure your needs are met effectively.
These apps bank on the fact that once you start using them, they will likely become a part of your everyday life.
These types of apps can include dating, music, travel, photography, and food apps.
Think about what type of lifestyle app can add the most value to your users.
4. Utility Apps
Many utility apps are already installed on your phone straight from the factory.
These include apps like flashlights, clock, calculator, and notepad apps.
They are the apps you turn to when you need a task done efficiently.
Utility apps aren’t glamorous, but a creative utility app idea that solves a common problem can lead to having an dedicated and enthusiastic user base.
If you’re building a utility app, your goal should be to make an app that gets its job done as quickly and reliably as possible.
The user should automatically reach for your app when faced with the task at hand, and always know that it will get the job done.
5. News/Information Apps
When you need info about what’s going on in the world, these are the apps you turn to.
Information apps keep you up-to-date about anything you need to know.
These include apps like AP News, Buzzfeed, HuffPo, Reddit, and more.
Some of these apps, such as Reddit, also have a heavy social media aspect integrated.
When designing one of these apps, it’s all about functionality.
You can’t write the news; your content depends on the current news cycle.
However, you can set your app apart by focusing on the way you deliver the information.
Value Matters Most
The five most popular app categories covers a majority of apps on the market.
But there are plenty of successful apps that also are a niche category of their own.
No matter what kind of app you create, your main objective is to provide a unique value proposition to your user base.
What is your most commonly used type of app? Drop us a comment below — we would love to hear from you!