Did you know that more consumers are using cell phones versus desktop computer today? Most people would say that is obvious in today’s online mobile marketplace. Yet there are people who still remain resistant to this obvious reality.
Clearly, we are in an extremely mobile era. That means businesses that are not active in the mobile app world are being left behind.
Mobile applications are no doubt important for attracting consumers, retaining customers, engaging them in unique ways, and generating profits in the modern business landscape.
Let’s dive in to the 7 reasons why mobile apps are more important than ever.
With mobile apps, you can offer tailored communication to your app’s users according to their individual usage behavior, locations, and interests. In other words, you can offer a personalized user experience.
Personalization is paramount for making mobile users’ experiences delightful.
So, what exactly does app personalization look like? For one, you can allow a user to set up his or her preferences from the beginning. Then, based on these preferences, you can serve your user-customized content.
Your apps may also track your users’ engagement and then use this data to offer personalized updates and recommendations to your users.
Also, the app you invent can prove useful for identifying users’ locations in real time so that you can provide content that is geography specific.
But perhaps the most important benefit of app personalization is that when your user is pampered with customized content, you have a greater chance of seeing that user converted to a paying customer.
2. Mobile Device Feature Usage
Another reason to use mobile applications? They can use the features of consumers’ mobile devices – for instance, their compasses, accelerometers, phone calls, GPS, contact lists, and cameras.
When these features are used in an app, this can quickly make users’ experiences with your app more fun and interactive. Plus, these features may decrease the amount of effort that a user otherwise would need to make.
Let’s say a user needs to fill out a banking app and submit a photo to complete the process. A newly invented app could let the user utilize their mobile phone’s camera to take and submit their photo.
As we mentioned earlier, the more that users can conveniently use their mobile phones’ features with your app, the higher your conversions may be.
3. Design Freedom
Despite all of the advancements that have been made when it comes to designing websites, mobile sites must depend on browsers to complete even elementary functions. For instance, an address bar, refresh button and back button are all needed to make a website functional.
Mobile apps do not have these restrictions.
You can easily design a mobile application with many elaborate functions, taking advantage of such gestures as “hold,” “pinch,” “drag,” “swipe,” and “tap.” These gestures make it simple for users to perform tasks better, thus adding to their app-using experiences rather than detracting from them.
4. User Demand
Research shows that cell phone users spend the majority of their time on apps versus mobile websites.
In addition, the demand for apps over mobile sites is ever increasing, especially in light of the current obsession with social media and gaming apps.
So, now is as good of a time as any to hop on the app bandwagon with an inventive app of your own.
5. Unique Branding Experience
As far as businesses are concerned, mobile apps are distinct from their websites. As a result, they can offer new branding experiences to the companies’ users.
This means that companies may experiment with brand-new branding styles for their apps, making the apps’ styles different from their websites’ brand styles.
On top of this, a company can create a mobile app as part of its effort to transition to a fresh brand style. Companies may also customize their apps’ look according to their users’ liking, thus helping to further personalize their apps.
6. Rapid Speed
Yet another advantage of mobile applications that are well designed is that they can perform actions a lot faster than mobile websites can.
Apps typically store data locally on the devices on which they are installed, so data retrieval is swifter. Meanwhile, websites typically utilize Web servers.
So, in essence, a mobile website is slower than a mobile app is.
Another reason to use a mobile app is that an app can save a user time by storing his or her preferences and then using these preferences to proactively perform actions on his or her behalf.
Again, this contributes to delightful user experiences.
Users spend a great deal of time on their mobile devices, likely every day. Their everyday visits to your app can be seen as a valuable branding opportunity for your app.
Even if a user is not using your app at a given time, the mere presence of it on his or her phone serves as a reminder of your brand. In other words, your app is kind of like a small advertisement for your brand, which subconsciously influences the user’s perception of your brand.
After all, according to the signal detection theory, users apparently process ads even if they’ve ignored the ads to a degree. Why not tap into the power of the mind to improve your bottom line through well-thought-out app creation?
How We Can Help
We offer top-of-the-line app development services for app inventors. Whether you have a creative mobile app idea that’s ready to develop or you still need a bit of help to get your app idea off the ground – we are here to help.
As part of our services, we help with designing and programming your app. We’ll also launch your Android and iOS app into the respective app stores.
In other words, we do all of the work for you.
So far, we have launched more than 60 Android and iOS apps. Part of the reason for our success is our keen ability to listen to our clients’ visions and ideas.